Vivo averse follow Xiaomi Sales Strategies

Chief Operating Officer of Vivo Communication Indonesia Kenny Chandra to Okezone revealed Vivo has a different sales strategy with Xiaomi. When Xiaomi strong in online sales or sales means flash sale, Vivo choose the path of retail or supply of the product in stores in Indonesia.Asked whether Vivo has a plan to defeat Xiaomi, Kenny said that the products of competitors that are equally different from the Chinese market. "Other markets, Xiaomi it more to e-commerce if we are more into retail. So how different wares, supposing not to be defeated because it means other wares," he said.Instead, of sales means, flash sale, he said that the sale of Vivo is to ensure the availability of retail and consumer products for the handset, including in cities outside Jakarta. "We are still retail, for our region is still a major expansion. I'm afraid we enter the e-commerce, the market was already taken first before expansion. We focus in retail first, until available globally throughout Indonesia, a new entry into e-commerce," he explained, One reason, if the goods have been advertised but not yet available in the market, then the public will be asked. "Currently, all items (Vivo) is already in retail. So buyers will not ask again, whether the company is kidding or not," he said.Meanwhile, in order to beat the other competitors phones, Vivo rely on the toughness of the audio quality. Recent, Vivo X5 Pro which supports Hi-Fi audio quality was introduced in June 2015 devoted exclusively to music lovers and consumers in general."The new Hi-Fi enabled us fit to wear a headset. For example, there is the same file, one at a coffee to one and one mobile phone to another mobile phone, listen together, the results look different. HiFi, his bass can be deep, clearer, "he said.According to him, not all smartphones currently available can run audio format Free Lossless Audio Codec (FLAC). "We are one of the mobile phones that can play FLAC without having changed its coding again," he explained."So, if for example the true audiophile, he must understand the importance of FLAC. Like a camera's RAW format, really raw, raw compressed audio baseball," he concluded.In addition to audio quality, Vivo also favors a fixed Funtouch OS based on Android Lollipop. The reason the company still adopting green robot operating system, one of which is due to the customable or open source. "Android is great because customizable, whereas Windows OS is limited, baseball can be customized," he added.

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